Legology – ‘Apply to fly’

Travel Retail Solutions (TRS) strive to provide the travel retail industry with innovative products and recognise the need to diversify when working within a competitive arena. This strategy has led to a number of successful launches within the market, including hairbrush heavyweights Tangle Teezer and multi-purpose masters Dr.PAWPAW.

The TRS portfolio is now set to strengthen with the new addition of cult leg care brand, Legology.

Legology is the innovative brainchild of award-winning beauty journalist, Kate Shapland,responsible for an acclaimed weekly column in the Telegraph for 14 years and also Co-Founder and Content Director of The British Beauty Council.

Developed from Kate’s passion, knowledge, and need towards the welfare of legs, she soon realised an opportunity to offer a go-to brand that takes complete ownership of the sector with solutions that make customers feel good from the feet up. Being at the centre of the beauty business she is perfectly placed to develop Legology, which has already achieved a cult following among consumers and influential press.

Legology, the science behind great legs, is the brand that’s rewriting the rulebook on body care and is a natural fit in environments where legs are under pressure or in need of support, i.e. airports and inflight,where the puffiness and discomfort associated with flying can be relieved and legs prepped pre-arrival.

The current range focuses on high performance leg care products. Formulas comfort, energise and lighten when legs feel heavy and tired. Products offer confidence-boosting contouring solutions for women travelling on business or on holiday, including Air-Lite, the hero leg-lightening cream, and Sun-Lite, a wash-off tint and lightening cream. Both will be available in travel retail as a travel-purpose kit with introductory 50ml sizes.

Kate Shapland adds “I’ve always seen travel, especially air travel, as being the perfect environment for Legology. In fact, inspiration for the concept partly came from the puffiness that affects feet and ankles after long haul flights. The world needed a real solution to this! So, I’m delighted that we are partnering with TRS for the next exciting stage of the Legology journey. Apply to fly!”

The fastest growing brand in body care for Net-a-Porter’s trading history, Legology is already one step ahead and TRS look forward to launching the fantastic range in travel retail this Autumn.

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